After reading the book Predictability Irrational and becoming more aware of the price of "Zero", I began to consider some of my decisions that I have made with the price of zero. It was very interesting to listen to Dan discuss the many experiments they conducted. Its rare to come across free items, but when I do, I usually grab until i can't hold anymore. After reading the section, I considered why I would need so much when really I could probably deal with just one. I believe that keeping the door open is wired into us as we make purchases or decisions.

Im very guilty for contemplating when making a purchase so I could also relate really well with keeping the door open. It seems to me that the smallest feature of a product can be the biggest decision of my purchase. Needless to say, I sometime suck to shop with. I feel the need to alway make the most optimal choice regardless of the product, especially hunting gear. However, when I do swipe the card, I usually have full faith that I made the best decision until the next product is released and is one step above it.

One example of this was the purchase of my Mac laptop. I weight my options and was confronted with a free Ipod and printer with the purchase of it. This was a no brainer but a unique example that involved both of these concepts.