Ever been taken advantage of do too the product placement of choice architectures? I would bet you have. The discussion of choice architectures today in class stimulated my interest of my shopping behavior predominately in grocery stores. I found the class discussion to be very intriguing considering yesterday I was at the store buying some ingredients for a cajun chicken pasta. One of the ingredients that I needed was half and half milk to make the sauce. I found the milk isle and began my search for this and found it. It was place eye level and of course it was organic so it came with heavy price, an extra $1.50. I was shopping with a friend and began to complain about how there was only the expensive organic half and half. We were both on the hunt for cheaper milk now and she bumped into in on the bottom of the shelve. Of course I thought to myself, why would the cheap item be at eye level of consumers. Through previous marketing classes I had learned about this, but was confronted with a real life example of how this is implemented by choice architectures. I felt a little upset with myself as I as a marketing major should have been aware of this. Although I guess that is why I am still learning and haven't graduated quite yet.