Have you ever walk through Costco on a Sunday for the food samples? If you haven't, I highly recommend you do, as it can be pretty comical and help fill your appetite. Although, I must say that after sampling enough food, one is bound to be sucked into buying one of the products that are out for sample. Marketers and designers can have the best graphics combined with health benefits and other attention grabbing effects, but nothing can be more convincing to your consumer than the actual taste of your product. Costco has taken full advantage of this marketing strategy. However, this method to advertise is more costly for the retailer, it seems to be more effective when trying to sell a particular product. It wouldn't make sense to sample all your products as this would definitely be too costly and time consuming. Therefore, if you have a abundance of a product or need to get it off your shelf, allowing your consumer to sample it maybe a profitable option.